As a small charity, The Isle of Wight Donkey Sanctuary relies totally on donations, donkey adoptions and cafe sales to survive. With animal welfare costs rising sharply, the sanctuary noticed that cash collected in donation boxes around the site were also starting to decline. The sanctuary Business Manager, Carol Foote commented:
‘More and more people were arriving at the sanctuary without cash and we were obviously missing out on potential donations’.
After doing some research on contactless giving, the sanctuary then approached Mark Mellor at Payacharity, who had introduced contactless donation boxes with a numberother charities. Derek Needham, the sanctuary Charity Manager added:
‘Mark introduced us to the idea of contactless donations and made the whole process simple for us. The contactless donation box we have is tough but simple to use, the ‘back office’ information was really straightforward and it was a no brainer of a decision – we had to go for it. In the first few days of its operation the contactless donation box raised hundreds of pounds and we had lots of positive comments from visitors about how convenient it was to just tap their card and walk in. We have a daily record each day of what donations have been made and it is a brilliant addition to our fundraising. It has quickly proven its value and seems to have raised the whole profile of making donations on the site, because people have increased their cash donations into the cash collection boxes as well’.
The charity is already considering getting a second contactless donation box, the portable version, so that donations can be made when donkeys go out visiting fairs, fetes and shows.
If you would like to find out more about how contactless donations could boost your charity’s fundraising strategy, visit payacharity.com, or call 0333 123 1243.
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